Amazônia Natural, a brand of Nutriphitos Cosméticos extracts in a sustainable way products from the Amazon Rainforest to create purely natural cosmetic products. The products are created with the highly concentrated predominant properties of Brazilian super-fruits, from which the essences are extracted.
Amazônia Natural’s products are focussing on the middle class, a consumer segment which values products through design of their packaging. The products are sold throughout Brazil.
The new series of soap bars has 7 essences, exploiting the fruits typical of the Amazon region and mirroring the colour of each product, show the textures of the leaves of the various species in shape and graphic design. The cardboard boxes from recyclable materials are mounted through slots, to reduce the impacts in printing and the use of glue.
According to Ludger Tamaoki, the designer and creator of the packages, “the objective of the project is to draw attention of the consumer in displaying the products as a tribute to the Amazon Rainforest with images of nature and the environment, fundamental attributes of the brand“. Each packaging of this brand contains information about the Amazon Rainforest, its flora/fauna and even preservation tips.
To complete the packaging series, Ludger Tamaoki created also a series of gift bags, in the same style. The bags evoke the importance of the animals of the Amazon Rainforest. The paper bags show replicas of animal species and form a collection with seven models.
More examples of Amazônia Natural’s products.
