Oct. 5, 2010
Source: MarketWatch
MINNEAPOLIS, Oct 05, 2010 (BUSINESS WIRE) -- It's a Jungle in There -- Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring by Steven Schussler with Marvin Karlins is on the fast track to becoming a best seller. The book, published by Sterling, a division of Barnes & Noble, hit the 1st place ranking on Amazon.com's Business & Investing Book List on October 4th. The official release date for It's a Jungle in There is October 5th and the book is already in its 3rd reprint, due to overwhelming demand.
Endorsed by Donald Trump, Lee Iacocca, Dr. Stephen Covey, Harvey Mackay, Songwriter Peter Yarrow (Peter, Paul & Mary), Comedian Louie Anderson and many others, It's a Jungle in There was written by first-time author Steven Schussler (the creative genius who founded the hit chain of theme restaurants, Rainforest Cafe) to inspire entrepreneurs, managers, students and anyone with a dream (www.itsajungleintherebook.com). Schussler is donating all of his profits from the book to the non-profit organization Smile Network International.
Schussler has earned a reputation as of one of the most creative entrepreneurs of our time. His brainchild, Rainforest Cafe, holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. In the book, Schussler provides the tools and insights to help entrepreneurs energize their creative thinking and teaches how to turn ideas into reality.
In short, snappy chapters, Schussler shares his strategies by outlining the "Five P's" of entrepreneurial success -- Personality, Product, Persistence, People, and Philanthropy. Schussler is street smart and self taught -- he created a company twice named by Fortune Magazine as one of the top 100 fastest growing companies in America.
"It's a Jungle in There" shares personal stories, along with business lessons, illustrating how anyone can become successful by applying creativity and persistence. For example, in the 1980's, Schussler transformed his suburban home into a tropical rainforest setting, complete with live exotic birds, tortoises, a baboon, an iguana, schools of tropical fish, mists and cascading waterfalls to share his vision and to persuade potential partners to invest. The book is filled with many funny and insightful stories about creativity, ambition and passion. Readers will also benefit from the critical self-examination questions which are designed to assess the reader's chances for achieving success.
Chapter 28, "The Importance of Philanthropy", focuses on giving back to the community. One hundred percent of Schussler's profits from each book sale will be donated to Smile Network International (www.smilenetwork.org). As one of the founding members of Smile Network International, and a lifetime member of the board of advisors, Schussler strongly supports Smile Network International's amazing mission of surgically repairing cleft lips and palates of impoverished children and young adults.
"It's a Jungle in There" will be released October 5th and will be available at Barnes & Noble, Amazon.com and other retailers nationwide.