From: Cool Earth
A clothes retailer is claiming that a new line of Wellington boots could help save rainforests around the globe.
Po-Zu's footwear has been launched in partnership with Brazilian brand Amazon Life and the sturdy yet stylish wellies are made out of a wild rubber – copyrighted as Treetap - collected by Kayapo Indians rubber tapers.
By providing jobs for rainforest communities the boots are supporting sustainable trade and the firm works in alliance with the Rubber Tappers Association in Brazil.
It is a fair trade organisation aiming to help those living deep in the Amazon maintain their lifestyles.
The firm says that there are around 200 families and 1,000 people involved with the Rubber Tappers Association.
Bia Saldanha of Treetap says: "People know it is important to preserve the Amazon forest, and therefore, buying our product is a way for them to help keep it alive."
Meanwhile, earlier this month Greenpeace signed a deal with big high street brands Adidas and Timberland.
Both retailers agreed to only use leather made in the Amazon region which had been produced on farms complying with environmental standards.